Usability is counter-intuitive
We’re all tempted to say “oh this is easy to use, it’s very straight forward”. I’ve sure done it. But the human brain is a strange and complex thing and more often than not when I test my “very...
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Split Tests on Shopping Carts and Content Management Systems
What is a Split Test? While this post isn’t meant as an introduction, I’ll cover it very briefly. A split test is where you show some people one version of a page and others another and measure which...
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High Converting Ecommerce Sites – Wireframes
The goal of every ecommerce design is (or should be) to maximise sales. Specifically, this usually comes down to optimal conversion rate. Obviously it’s impossible to get right first time – there’s no...
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